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Finally, a carmaker is trying to promote diesel in a meaningful way. BMW said this week that the company will offer $4,500 in “eco credits” for anyone who buys a 335d or X5 diesel. Eco credit is basically a euphemism for a rebate since a customer can use it like cash towards a purchase of the diesel Bimmer. European automakers have been selling diesel cars in the U.S. for quite some time. But they haven’t marketed them really aggressively. But with new tougher fuel economy rules, called Corporate Average Fuel Economy, or CAFÉ, set to kick in starting in 2011, they’ll need a play to meet them, especially BMW and Mercedes. European luxury carmakers have long seen CAFE fines as a cost of doing business since they don’t sell enough small cars to balance out the lower fuel economy of their big sporty vehicles and suvs. In BMW’s case, the company has paid some $90 million in fines since 2000, according to documents from the National Highway Traffic and Safety Administration. Mini’s rise in r