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Recession Will Boost Challengers from China and India

From autos to outsourcing, these companies can operate at low cost in tough markets. They're likely to survive the downturn and thrive In what seems like the blink of an eye, companies little known in the U.S. and Europe just a few years ago have become global leaders. Their common attribute is this: They all come from the rapidly developing economies (RDEs) of Asia, Latin America, the Persian Gulf, and Central and Eastern Europe. They are what the Boston Consulting Group calls the "Global Challengers." Some financed their global expansion by borrowing heavily in the years just before the downturn became apparent and now face a day of reckoning. For others, cash-rich or with access to capital through government programs, the recession creates new opportunity. As a general rule, RDE companies with healthy balance sheets and access to capital will fare better than those with heavy debt burdens. Indian outsourcing services should gain, as these companies take advantage of We